You must have heard the famous quote, “Content is King”. It’s indeed true because the content is the most significant factor in SEO. Most of the people underestimate the value of content, but you should know high quality, interesting and well-researched content alone can do wonders for your website.
If you are also thinking about what is so special in content, then we are here to clear your doubts! Let’s understand the importance of content in SEO:
Content Attracts and Retains Audience:
What is the first thing that people see in the SERPs? The headlines of various pages related to their searches. Now, on which headline they will click highly depends upon the words and meaning of those headlines. People won’t click on confusing headlines; which means that content attracts the audience to your site.
People will read the whole article only if they find the information credible, well-crafted, engaging and worth reading. Your visitor will leave your site after reading one or two paragraphs if the content fails to interest and retain them. It clearly shows how content affects your click-through-rate and bounce rates.
Content Creates a Bond with the Audience:
As a person belonging to the 21st century, we read lots of articles, blogs, posts and other stuff on the internet daily. How many of these do we remember for a long time? Very few and ones that we remember are somehow related to some incident or situation of our life. We even share some posts and contents with others on the basis of this quality solely.
It shows that content has the power to form a bond with the audience and leave a mark in their hearts. Not every piece of content can do that; that’s why companies hire skilled content writers who know how to touch the strings of audience heart through words.
Highly Optimized Content Improves Search Engine Ranking:
Content is a weapon through which your website can master the ranking game. Finding out the right keywords and placing them wisely in the content can boost your search engine ranking. Keywords help in attracting the right type of audience to your blogs or articles, and they also make content systematic.
To clear your confusion, content is not just words but also the images, videos, GIFs and other media of your website. Any company, regardless of its size and location, can lead the search engine rankings by optimizing each and every aspect of their website content.
Useful Content Solves People’s Queries:
Not every person performs searches with the intent of purchasing something or availing some service. Many people surf the internet just for gaining information and solving their day-to-day queries. This type of audience may not affect your sale, but they can surely influence your site’s ranking and image.
Posting useful content on your site can attract such an audience to your site. Apart from it, they will know about your company and can visit anytime later in case they would require your services or products.